A bilingual custom storefront on Stripe — your brand, your data, your domain, both sides of the border. No Shopify, no third-party lock-in. Built for Chula Vista family retailers and cross-border DTC operators who need a real shop, not a templated one.
South Bay retail has a particular shape Shopify keeps getting wrong. A family-owned business in Eastlake or Otay Ranch runs a bilingual customer base by default — half the buyers want the site in Spanish, half in English, the same product page, the same checkout. A cross-border DTC operator selling into Tijuana and Mexicali wants currency display in MXN, payment methods that actually work south of the border, shipping logic that knows which orders cross and which don't. The standard Shopify multi-language app stack solves about half of this and charges monthly for the privilege.
The other piece is brand. Bonita and Sunbow have their own shops that have built local followings over years. Downtown Chula Vista's small operators carry product lines that come from family relationships in Mexico — a coffee from a tío's farm, a jewelry line from a primo's workshop, a clothing label from a cousin's print shop. These are not Shopify-template stories. They lose something the moment they land in a theme.
Stripe-direct is the right shape. Stripe handles the cards. The bilingual front end is ours to write — every screen, every label, every product page in both languages, with a switcher that actually swaps instead of routing to a duplicated site. Stripe supports Mexican payment methods directly. We wire them in. The shop reads as the same operator on both sides of the border.
A bilingual family retailer in Eastlake. A second-generation shop with a brick-and-mortar store and a steady online following. Twenty-five SKUs, mostly apparel and home goods, with a small jewelry line sourced from a workshop in Jalisco. The product page renders in the language the customer chose on entry. The price flips between USD and MXN with a currency switch that updates inline. Local pickup at the Eastlake store is one of the shipping options. The receipt email arrives in the same language the customer ordered in.
A cross-border DTC brand selling into Tijuana. A small operator with a warehouse near Downtown Chula Vista, shipping a niche product line both into the U.S. and across the border to Mexican customers. Stripe handles peso pricing and Mexican payment methods directly — OXXO Pay, SPEI, card payments — no third-party processor in between. The shipping logic knows which orders cross and applies a different rate. The brand voice in both languages is the same operator, not a Google-translated mirror site.
An Otay Ranch family business with a niche product line. A father-and-son operation selling a specialty food product line — six SKUs, a subscription on two of them, and a gift box that ships during the holidays. The store is bilingual by default, runs in three weeks, and ships from a small warehouse off Main Street. Stripe Tax handles the California compliance. The subscription is a first-class Stripe object, not a Shopify app. The shop reads like the family, not like a template.
This is right when the catalog is small, the brand carries weight in two languages, and code ownership matters. It is not right for thousand-variant inventories, marketplaces with seller logins, or operators whose value depends on twenty Shopify apps. For those, Shopify Plus is the honest answer and we will say so directly before any contract.
South Bay is inside an hour of studio HQ — close enough for a kickoff meeting in Eastlake or Bonita, follow-ups in person when they help. The build itself runs remote. The handoff lands on your domain, in your Stripe account, in a repository you own. One person doing the work, which is what the price and timeline are built around.
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