Selected work · 2026 · Editorial · GEO
XALA.
An AI-native consultancy with the studio-grade brand to match. Editorial register, single accent red, Pentagram-restraint discipline — applied to a category where it's almost never seen.
An AI-native consultancy with the studio-grade brand to match. Editorial register, single accent red, Pentagram-restraint discipline — applied to a category where it's almost never seen.
Clinics, dentists, and real estate offices buy SEO. They've never been sold AI-citation infrastructure — getting cited by ChatGPT, Claude, Perplexity, Gemini when a buyer asks "who should I see for X near me?" XALA was built to be the consultancy in that gap, with a brand that signals "Pentagram, not GoDaddy" from the first frame.
Live and selling. XALA is also the design lineage that ORBT Labs descends from — the studio you're reading right now mirrors XALA's structural restraint, applied to a generalist build-studio's surface.
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