ORBT Labs
AI-citation audit · Westminster, CA

AI-citation audit in Westminster.

See what ChatGPT, Claude, and Perplexity actually say about your Westminster business today. Free as a self-serve tool, or hire me to fix the gaps and prove the change ninety days later.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Little Saigon's reputation now runs through AI models too.

Westminster is the heart of Little Saigon — the densest Vietnamese-American business community in the country, layered over the retail, restaurants, and family-run service shops that fill it. Reputation here is everything, and it has always moved by word of mouth across two languages. What is new is that a third voice has joined the conversation: a diner, a patient, or a shopper now asks an AI model before they ask a relative, and the model answers with whatever businesses it can verify.

That creates a specific risk for Westminster owners. A model that only reads thin, English-only web copy will miss a business that is famous on the street. The audit catches that gap. I run the prompts a real local buyer would use, against every model that matters, and hand back a flat snapshot of where you show up, where a competitor shows up instead, and where the category is wide open. For a business known in person but invisible to the models, that gap is younger customers walking past you.

One note on scope. ORBT Labs is one person, working from San Diego. My sister studio XALA handles clinics, dental, and real estate — if that is your field, I will hand you off. Restaurants, family retail, food service, and the broader Little Saigon business base run through me.

02 — What we build

Free tool first. Paid engagement when the answer is ugly.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work; no email gate, no upsell prompt.
  • Paid engagement: a deepened prompt set tuned to your Westminster buyer, run against ChatGPT, Claude, Perplexity, and Gemini, with answers archived and diffed.
  • A gap report — where the models cite you, where they cite a competitor instead, and where the category has a vacuum nobody owns yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel — you see what moved, in plain side-by-side English.
  • A short readout written for a non-technical owner, so the conversation with your marketing person stops being theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A long-standing Vietnamese restaurant in Little Saigon. A line out the door on weekends, no presence in Perplexity for "best Vietnamese food in Westminster." The owner runs the free tool and sees three competitors and not them. I do a paid engagement: a menu rewrite that names signature dishes in both English and the terms diners search, Restaurant schema with accurate hours, and two independent food-guide listings. By day 60 the models quote the restaurant by name.

A family-run retail shop near the Civic Center. Decades of loyal customers, a website that says almost nothing a model can lift. The free tool returns the category but never the business. We deepen the audit, ship LocalBusiness and Service schema, rewrite the pages to state what the shop actually carries, and add a primary-source about page. The day-90 panel starts naming them on the neighborhood prompt.

A small professional-services practice serving the community. Trusted in person, recommended by no model — every answer points to a larger English-first firm. We rewrite the service pages to name what the practice does in plain, indexable language, add the right schema, and seed credible source links. Day-90 snapshot lands them in two of four model answers for their core service query.

04 — Honest scope

This is an audit and a focused remediation, not a brand overhaul. I do not promise a specific citation count and I do not run paid ads. If structural problems are blocking AI crawlers, I name them in the report and either fix the load-bearing pieces in scope or quote a separate rebuild. The free tool tells you most of what you need to know before you pay me a dollar — which is exactly why it sits out there for free.

San Diego is studio headquarters. Westminster is around two hours up the freeway, so most of the work runs remote, with the first conversation by call or in person if it helps. The audit does not change either way.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

Have a project in mind?

One paragraph is enough. Start a brief →

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