ORBT Labs
AI-citation audit · Carlsbad, CA

AI-citation audit in Carlsbad.

A clean readout of what the major AI models actually say about your Carlsbad business — and a paid path to fix the parts you do not like. The free tool lives on this site.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Carlsbad runs on word-of-mouth — which now includes the language models.

A medical-device founder in the Bressi Ranch corridor wants a fractional CFO and asks Claude. A golf-equipment startup at the south end of the Village pings Perplexity for a contract manufacturing partner. A young family relocating to Aviara asks ChatGPT for an estate planner. A surf-and-skate brand in Olde Carlsbad checks what the models say about their category before the next trade show. All of them are getting an answer right now. The audit shows you yours.

Run the free tool first. It takes about half a minute and there is no email gate. You will see exactly which of the four major models mention you, which ones describe your category but skip your name, and which buyer phrasings make the difference. Most Carlsbad owners come back asking how to close the gap. That is the paid engagement: deepen the prompt set, ship the structural fixes, and snapshot the panel at day 30, 60, and 90 so the change is provable.

A scope note. Our sister studio XALA covers AI-citation work for clinics, dental practices, and real estate brokerages — three categories that have their own playbooks. If that is you, we route you there. Everything else in Carlsbad — medical devices, action sports, golf, professional services, family operators, biotech B2B, agencies — runs through us.

02 — What we build

The free read, then a paid fix when the read is bad.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work, no gate.
  • Paid engagement: a buyer-tuned prompt set, run against ChatGPT, Claude, Perplexity, and Gemini, with every answer archived for diff.
  • A gap report — where models cite you by name, where they cite a competitor, where the category vacuum is sitting open.
  • Schema, entity markup, and primary-source linking fixes shipped to your site or handed to your dev as a clean patch.
  • Day 30, 60, and 90 re-runs on the same prompts and same models — side-by-side proof, not vibes.
  • Plain-English handoff written for a non-technical owner — no jargon, no consultant theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A medical-device startup in Bressi Ranch. Twelve employees, Series A, an FDA submission inside the year. Founder runs the free tool and finds Perplexity and Claude both describe the device category they invented without naming them — competitors get the credit. We deepen the audit, rewrite their product page with verifiable indication-specific language a model can lift verbatim, add MedicalDevice and Organization schema, and seed a primary-source founder bio on a trade publication. By day 90 they hold two of four model answers for the right indication phrasing.

A golf-equipment maker off Palomar Airport Road. Mid-size operation, retail and wholesale, twenty-year history. Free tool shows ChatGPT and Gemini mention them on broad brand prompts but miss them on "custom-fit irons San Diego" — which is half their actual revenue. We rewrite the custom-fitting page to be discrete and indexable, add Service schema, and land them on two independent fitting-comparison guides. Day-60 panel quotes them in three of four model answers for the custom-fit query shape.

An action-sports apparel brand near Olde Carlsbad. Surf, skate, and bike adjacency, three retail doors, growing wholesale. Free tool shows they are essentially invisible to the models on "California surf apparel brands worth supporting" — generic phrasing the trade press has shifted toward. We rewrite the brand-story page with structured facts a model can lift, add Brand and Organization schema, and seed two primary-source mentions on independent surf media. Day-90 panel has them quoted in two of four answers and the brand starts hearing it in retail conversations.

04 — Honest scope

This is a snapshot, a remediation pass, and a second snapshot — not a brand overhaul, not paid media, not a PR retainer. If the site has structural problems too large to fix inside the engagement, we will name them in the gap report and either fold the load-bearing pieces in or scope a separate rebuild. The free tool is meant to show you the size of the problem before you spend a dollar.

Carlsbad is North County. We can be in the Village, Bressi Ranch, Aviara, La Costa, or Olde Carlsbad inside an hour from studio HQ. Most of the work runs remote — the audit is read-only — but kickoff and the day-90 readout are easier in person if that is your preference.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

Have a project in mind?

One paragraph is enough. Start a brief →

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