ORBT Labs
AI-citation audit · San Diego, CA

AI-citation audit in San Diego.

Pull a snapshot of what ChatGPT, Claude, and Perplexity say about your business right now. Free as a self-serve tool, or hire us to fix the gaps and prove the change ninety days later.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Most San Diego owners have no idea what AI says about them.

Ask a founder in Sorrento Valley what comes up when a procurement lead asks Claude for a wireless-tech vendor and you usually get a guess. Ask a Little Italy restaurateur what ChatGPT says when a visitor wants "the best northern-Italian patio with kids welcome" and you get the same shrug. The audit closes that loop. We run the prompts a real buyer would use, against every model that matters, and hand back a black-and-white snapshot of what is being said about you — and what is being said about your category without you in it.

There is a free self-serve version of the tool on this site. Type in your business and run it. Most owners try it once, see exactly one model mentions them, then write back asking how to fix the other three. That is the paid engagement. We take the same audit, deepen the prompt set to fit your real San Diego buyer, file the structural fixes against your site, and re-run the panel at day 30, 60, and 90.

A note on scope. Our sister studio XALA covers AI-citation work for clinics, dental practices, and real estate brokerages — three verticals with their own playbooks. If you are one of those, we will hand you off. Everything else in the county — biotech B2B, defense services, craft beer, tourism operators, agencies, wireless hardware, trades, hospitality — runs through us.

02 — What we build

Free tool first. Paid engagement when the answer is ugly.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work; no email gate, no upsell prompt.
  • Paid engagement: a deepened prompt set tuned to your San Diego buyer, run against ChatGPT, Claude, Perplexity, and Gemini, with answers archived and diffed.
  • A gap report — where the models cite you, where they cite a competitor instead, and where the category has a vacuum nobody owns yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel — you see what moved, in plain side-by-side English.
  • A short readout written for a non-technical owner, so the conversation with your marketing person stops being theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A craft brewery in North Park. Ten-year-old taproom with a respectable distribution arm. Owner runs the free tool, learns ChatGPT mentions them on a generic "San Diego breweries" prompt but goes silent on "small-batch hazy IPA with food pairings." We deepen the audit, find their about page never names the styles they actually brew, ship Brewery schema with the right product types, and seed three primary-source category listings. Day-90 snapshot lands them in two of four model answers for the IPA prompt.

A defense engineering subcontractor near Kearny Mesa. Two principals, twenty years of program history, totally invisible to Perplexity for the prime-contractor staffing queries that drive their pipeline. The free tool returns nothing. We do a paid engagement: capability statement rewrite that names actual program families, one indexable Service-schema page per capability, and a primary-source founder bio that the crawlers can lift. By day 90 they show up in Claude and Perplexity for two of three target query shapes.

A tourism operator in Pacific Beach. Family-run bay charters and sunset cruises. Free tool shows they exist in ChatGPT but only as a sentence inside a longer list, never as a recommendation. We rewrite the home page to lead with verifiable trip types and capacities, add Event schema for the recurring sunset cruise, and land them on two independent guide pages. The day-60 panel quotes them by name on "best small-boat sunset cruise in San Diego."

04 — Honest scope

This is an audit and a focused remediation, not a brand overhaul. We do not promise a specific citation count and we do not run paid ads. If the site has structural issues that block AI crawlers entirely, we will name them in the report and either fix the load-bearing pieces inside scope or scope a separate rebuild. The free tool will tell you most of what you need to know before you ever pay us a dollar — that is the whole point.

San Diego is studio headquarters. We can meet in person across the county — same day for Mission Valley, Hillcrest, Little Italy, Sorrento Valley; an hour or less for Carmel Valley, La Jolla, Kearny Mesa, Pacific Beach. Most of the work runs remote, but the first conversation can be wherever is easiest.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

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