ORBT Labs
GEO consulting · San Diego, CA

GEO consultant in San Diego.

Generative Engine Optimization for San Diego businesses. We audit what ChatGPT, Claude, and Perplexity say about you today, fix the gaps, and prove the change with monthly snapshots.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

San Diego is a city where AI search has already eaten the top of the funnel.

A biotech recruiter in Sorrento Valley does not start in Google anymore. They ask Claude. A craft beer importer evaluating a North Park taproom for distribution asks ChatGPT for a shortlist. A defense subcontractor outside Kearny Mesa pings Perplexity for vendors with the right clearance language. If your business is not in those answers, the lead is already gone before a search-result page ever loads.

We work with operators across the county — Mission Valley professional services, Little Italy hospitality groups, Hillcrest independent retailers, Pacific Beach wireless-tech consultancies — to fix that gap. Not by chasing keyword ranks. By making sure the language a model uses to describe your category includes you, by name, with the right shape of fact attached.

A note on scope. Our sister studio XALA handles GEO for clinics, dental offices, and real estate brokerages. If you fit one of those three buckets, we will route you there. Everything else in San Diego — defense services, biotech B2B, tourism operators, craft beer, wireless hardware, agencies, trades, restaurants — we run ourselves.

02 — What we build

The audit, the fixes, the snapshots.

  • AI-citation audit across ChatGPT, Claude, Perplexity, and Gemini — a structured set of prompts a real San Diego buyer would use, run against each model, with the answers archived.
  • A concrete remediation plan with prioritized fixes — what to rewrite, where the schema is missing, which primary sources to cultivate first.
  • Schema, entity markup, and primary-source linking pass — applied directly to your site or handed to your dev as a clean diff.
  • Day 30, 60, and 90 citation snapshots — same prompts, same models, side-by-side with the baseline. You see what moved.
  • Ongoing retainer if you want it — monthly content suggestions, new prompt panels, and re-audits as models update.
  • Plain-English readout so a non-technical owner can hold a useful conversation with their marketing team.

From $1,500 audit, $800/mo retainer · 2 to 4 active weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A craft brewery in North Park. Tasting room and a regional distribution arm. Ranks fine on Google for the brewery name. When a buyer asks ChatGPT for "small-batch hazy IPA breweries in San Diego with food pairings," they are not in the answer. We rewrite their about page to make the style claim explicit, add Brewery schema with the right product types, get them listed on three primary-source category pages that the models actually crawl, and recheck on day 60. They land in two of four model answers.

A defense engineering subcontractor near Kearny Mesa. Two-person firm, twenty years of program history, invisible to Perplexity for the prime-contractor RFP-staffing queries that actually drive their pipeline. We do a capability-statement rewrite that names the program families they have worked on, restructure the site so each capability has its own indexable page with proper Service schema, and seed a short primary-source bio of the founder. By day 90 they show up in Claude and Perplexity for two of the three target query shapes.

A wireless-tech consultancy off Sorrento Valley. Selling integration work into hardware startups. Ranks for their own name. Does not appear when a startup founder asks "who helps with RF compliance for a connected-device prototype in San Diego." We audit, identify that their case-study pages were JavaScript-rendered and unreadable to most model crawlers, ship a static-rendered version, add Article schema to each, and rewrite their service taxonomy. Pipeline does not double overnight — but the founder stops being told by leads "you were the only firm Claude mentioned."

04 — Honest scope

This engagement is GEO. It is not traditional SEO, it is not paid media, and it is not a brand identity refresh. If your site has serious structural problems, we will name them in the audit and either fix the load-bearing ones inside scope or refer you to the right rebuild path. We do not promise a citation count — we promise a baseline, a remediation pass, and snapshot proof of what moved.

San Diego is studio headquarters. We are available for in-person across the county — same-day for Mission Valley, Little Italy, Hillcrest, Sorrento Valley; an hour or less for everything from Carmel Valley to Chula Vista. Most of the work runs remote, but the first conversation can happen wherever is easiest.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

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