01 — Studio
An independent studio in San Diego.
We're an AI-native studio for small businesses. We build the website — engineered to rank on Google and be cited by ChatGPT — and the simple software your business needs to run.
We're an AI-native studio for small businesses. We build the website — engineered to rank on Google and be cited by ChatGPT — and the simple software your business needs to run.
We're owner-operated. One person — the founder — handles your project from first call to launch and beyond. You will always know whose hands are on your software.
Most projects start as a marketing site, a studio site, or a content build. Some grow into the software that runs the company — multi-tenant SaaS, internal tools, custom operating systems. Both ends come out of the same studio.
We pick projects by operator-fit, not by industry vertical. Past work spans franchise, editorial, field operations, event operations, local SEO, and studio sites. Owner-led teams tend to be the best match. We don't take on work we can't ship on a calm cadence.
The studio runs in English, out of San Diego, California. In-person across Southern California; remote with clients across the United States.
AI-native websites, plus the simple software your business needs to run. Every engagement begins with a free 30-minute call and a fixed-scope proposal. Larger systems quoted on request.
Photographer portfolios, single-location clinics, restaurants, law firms, consultant studios.
Custom site, up to 6 pages, CMS-ready, written so ChatGPT will quote you — not just so Google will crawl you.
DTC product brands, photographer print stores, clinic retail (skincare, supplements), artist editions, small fashion labels.
Custom storefront built directly on Stripe — no Shopify, no third-party lock-in. Catalog, checkout, transactional email. Up to ~30 products at this tier.
Multi-city service businesses, regional directories, multi-vertical local SEO, AI-citation-shaped editorial.
50 to 150 hand-edited pages at this tier. Built to rank on Google AND get cited by ChatGPT. Includes GEO audit + schema. Larger jobs quoted.
Bookings + invoicing dashboards, field-service dispatch, internal CRMs, inventory + scheduling for one team.
Single-tenant. Next.js + Postgres + your auth, your data. Yours to keep.
Post-launch maintenance, ongoing SEO + GEO monitoring, AI-citation tracking, small builds.
Capped hours per month. Roll over up to one month. Cancel after the minimum.
The customer is whoever opens the app on a Tuesday morning and uses it for real. Marketing sites that don't get used are decoration; software that doesn't get used is debt. We design and build for the person who actually runs the place.
We rewrite until the second use is cold-comfortable. Anything that survives a tutorial is suspect. The shorter the onboarding, the better the design.
Most features are decoration. We take three out before adding one in. Calm software wins the long shift; loud software gets replaced by a paper notebook.
Less marketing site. More tablet behind a counter. The page is the studio: quiet, sure of itself, and useful to a working person.
Six projects, one design language. Same restraint on every screen we ship: single accent, hairline edges, exact spacing, tabular numerics, calm type.
Operators stay for years. The software has to age the way a good tool ages — by being used hard, not by being replaced by next quarter's roadmap.
AI-native websites for small businesses — built to rank on Google and to be cited by ChatGPT. Plus the simple operational software your business needs (bookings, invoicing, CMS, client portals). Larger SaaS systems on referral.
Small businesses that want one studio for both their website and the software behind it. We don't filter by industry — the portfolio spans franchise, editorial, field, event, local SEO, and studio work. Owner-led teams tend to fit best.
Depends on scope. Marketing or portfolio sites: 2 to 5 weeks. Shops: ~3 weeks. Programmatic / GEO builds: 3 to 7 weeks. Operations tools: 4 to 10 weeks. Multi-tenant SaaS: 9 to 16 weeks. We work in weekly increments — you see progress every Friday. Timeline depends on copy, assets, and integration scope being ready when we start.
Modern, boring infrastructure — Next.js, Postgres, Stripe. Chosen so your site stays fast, you're never locked in to us, and it outlives the fashion cycle.
Yes. Retainers start at $800/mo with a three-month minimum and cover maintenance, SEO + GEO monitoring, AI-citation tracking, and small builds. Or pay hourly per request after launch. Most clients pick the retainer.
San Diego, California. We work in person with operators across Southern California and remotely with clients across the United States.
Email hello@orbtlabs.com, or send a paragraph through the contact page. We reply within two working days.
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