A studio for small businesses. We build the website — made to show up on Google and get recommended by ChatGPT — and the simple software to run what comes next. One person, brief to launch.
One person — the founder — handles your project from the first call to launch & beyond. You always know whose hands are on your software.
Most projects start as a marketing site, a studio site, or a content build. Some grow into the software that runs the company — internal tools, custom operating systems, multi-tenant apps. Both ends come out of the same studio.
We pick projects by fit, not by industry. Past work spans franchise, editorial, field operations, event operations, local SEO, and studio sites — owner-led teams tend to be the best match. We don’t take on work we can’t ship on a calm cadence.
The studio runs out of San Diego, California — in person across Southern California, remote with clients across the U.S.
Every engagement starts with a free 30-minute call and a fixed-scope proposal. You know the number before we start — no hourly surprises.
First 3 San Diego clients: full price, with 3 months of Care and one add-on free, plus priority turnaround — in exchange for a testimonial and case-study rights.
Photographer portfolios, single-location clinics, restaurants, consultant studios.
1–3 pages, booking link, mobile-clean. Written so ChatGPT will quote you — not just so Google will crawl you.
Businesses that need a real multi-page presence that brings in leads — the default for most.
Full multi-page site, copy, lead capture. Built to rank on Google and get recommended by ChatGPT.
Operators who need the site to do work — take bookings, send invoices, connect their tools.
Everything in Growth, plus booking, invoicing, and integrations wired in.
Large multi-page builds, operations software, internal tools, multi-tenant systems.
Quoted to scope. Next.js + Postgres, your auth, your data. Yours to keep.
Add-ons: AI chatbot +$1,000 · AI-search setup +$750
Opt-in after launch. Month-to-month, no minimum term, cancel anytime.
Peace of mind for a site that just needs to stay up and stay current.
Hosting, backups, security, and small edits. Cancel anytime.
For businesses that want to keep gaining ground on Google and in AI answers.
Everything in Care Basic, plus monthly search upkeep and fresh content.
The customer is whoever opens the app on a Tuesday morning and uses it for real. Sites that don’t get used are decoration; software that doesn’t get used is debt.
We rewrite until the second use is cold-comfortable. Anything that survives a tutorial is suspect. The shorter the onboarding, the better the design.
Most features are decoration. We take three out before adding one in. Calm software wins the long shift; loud software gets replaced by a paper notebook.
Less marketing site, more tablet behind a counter. The page is the studio: quiet, sure of itself, and useful to a working person.
Every project, one design language — single accent, hairline edges, exact spacing, tabular numbers, calm type. The same restraint on every screen.
Operators stay for years. The software has to age the way a good tool ages — by being used hard, not replaced by next quarter’s roadmap.
AI-native websites for small businesses — built to rank on Google and to be cited by ChatGPT. Plus the simple operational software your business needs (bookings, invoicing, CMS, client portals). Larger SaaS systems on referral.
Small businesses that want one studio for both their website and the software behind it. We don't filter by industry — the portfolio spans franchise, editorial, field, event, local SEO, and studio work. Owner-led teams tend to fit best.
Depends on the tier. Starter: 1 to 2 weeks. Growth: 2 to 3 weeks. Pro: 3 to 4 weeks. Custom (large programmatic builds and operations software): 4 to 5 weeks, quoted to scope. We work in weekly increments — you see progress every Friday. Timeline depends on copy, assets, and integration scope being ready when we start.
Modern, boring infrastructure — Next.js, Postgres, Stripe. Chosen so your site stays fast, you're never locked in to us, and it outlives the fashion cycle.
Yes — two opt-in Care plans, month-to-month with no minimum term, cancel anytime. Care Basic ($150/mo) covers hosting, backups, security, and small edits. Care Growth ($300/mo) adds monthly Google + AI-search upkeep and fresh content. Or pay hourly per request after launch.
San Diego, California. We work in person with operators across Southern California and remotely with clients across the United States.
Email hello@orbtlabs.com, or send a paragraph through the contact page. We reply within two working days.
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