ORBT Labs
GEO consulting · Irvine, CA

GEO consultant in Irvine.

Generative Engine Optimization for Irvine businesses. We audit what ChatGPT, Claude, and Perplexity say about your company today, fix the gaps, and prove the change with monthly snapshots.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Irvine buyers are asking the assistant before they ask around.

Irvine is a town full of people who already trust AI for answers — and a town full of companies AI can't describe. A startup founder near the Spectrum asks Claude which local semiconductor design shops can take a contract project. A procurement lead asks ChatGPT for B2B professional-services firms in Irvine with a specific certification. A parent in Woodbridge asks Perplexity for a tutoring or education service that fits their kid. The buyers here are technical and the queries are precise, which means the model's answer is precise too — and precise answers leave out anyone whose facts aren't structured to match.

This is one of the densest B2B markets in Southern California: tech and semiconductors, biotech, education, and the professional-services firms that orbit them, spread across the Spectrum, Quail Hill, Great Park, Northpark, and Woodbridge. The irony is that the most sophisticated companies often have the worst AI visibility — their differentiation lives in case studies and capability decks the models never see, behind JavaScript or inside PDFs. We surface it: we turn the technical substance that wins Irvine deals into entity-rich, schema-marked facts a model will quote when a buyer asks for exactly your specialty.

A note on scope. Our sister studio XALA handles GEO for clinics, dental offices, and real estate brokerages. If you fit one of those three buckets we route you there. Everything else in Irvine — tech, semiconductors, biotech B2B, education, professional services — we run ourselves.

02 — What we build

The audit, the fixes, the snapshots.

  • AI-citation audit across ChatGPT, Claude, Perplexity, and Gemini — a structured set of prompts a real Irvine buyer would use, run against each model, with the answers archived.
  • A concrete remediation plan with prioritized fixes — what to rewrite, where the schema is missing, which primary sources to cultivate first.
  • Schema, entity markup, and primary-source linking pass — applied directly to your site or handed to your dev as a clean diff.
  • Day 30, 60, and 90 citation snapshots — same prompts, same models, side-by-side with the baseline. You see what moved.
  • Ongoing retainer if you want it — monthly content suggestions, new prompt panels, and re-audits as models update.
  • Plain-English readout so a non-technical owner can hold a useful conversation with their marketing team.

From $1,500 audit, $800/mo retainer · 2 to 4 active weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A semiconductor design services shop near the Spectrum. Deep IP, strong references, ranks for its own name, missing when a founder asks Claude "who does contract chip design or RTL verification in Irvine for a hardware startup." We rewrite the capabilities so each design service is its own indexable page, add Service schema with the right technical detail, and seed primary-source industry listings the models crawl. By day 60 they appear in two of four model answers for the contract query.

A B2B professional-services firm in Quail Hill. Real certifications, enterprise clients, invisible to Perplexity when a procurement lead asks "Irvine firm with [a specific certification] for a mid-market engagement." We rewrite the service pages to make the certifications and industries served explicit, give each practice area its own page with proper schema, and add a primary-source leadership bio with verifiable credentials. By day 90 they show in Claude and Perplexity for two of the three target query shapes.

An education and tutoring service in Woodbridge. Great results, packed schedule, no visibility when a parent asks ChatGPT "best test-prep or STEM tutoring in Irvine for a high schooler." We restructure the site so each program and grade band has its own page with proper schema, rewrite the copy to name outcomes and curriculum, and recheck on day 60. They start landing in the AI shortlist instead of losing the search to a national chain.

04 — Honest scope

This engagement is GEO. It is not traditional SEO, it is not paid media, and it is not a brand refresh. If your site has serious structural problems — and in this market, JavaScript-rendered content the crawlers can't read is the common one — we name them in the audit and either fix the load-bearing ones inside scope or hand your dev a clean diff. We do not promise a citation count — we promise a baseline, a remediation pass, and snapshot proof of what moved.

San Diego is studio headquarters; Irvine is Orange County, reachable in person in about ninety minutes — the Spectrum, Woodbridge, Northpark, Quail Hill, Great Park. Most of the work runs remote, with kickoff and review on video, and we will make the drive when an engagement warrants it.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

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