ORBT Labs
AI-citation audit · Tustin, CA

AI-citation audit in Tustin.

Pull a snapshot of what ChatGPT, Claude, and Perplexity say about your Tustin business right now. Free as a self-serve tool, or hire me to fix the gaps and prove the change ninety days later.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Tustin's professional firms get vetted by a model before a meeting.

Tustin is professional services, healthcare, family retail, and a growing tech edge out by the Legacy district — and every one of those buyers checks a model before they commit. A founder asks Claude for a fractional CFO near Tustin Ranch. A patient asks ChatGPT for a specialist who takes their plan near Old Town. A small tech firm asks Perplexity who builds internal software in the area. If the model returns three names and yours is not there, you were never in the running. The audit closes that loop: I run the prompts a real buyer types, against every model that matters, and hand back a plain snapshot of what is said about you and what is said about your category without you in it.

There is a free self-serve version of the tool on this site. Run it on your practice or firm. Most Tustin owners do it once, see one model knows them and three do not, then ask how to fix the gap. That is the paid engagement. I take the same audit, deepen the prompt set to fit your real buyer — a professional-services client reads nothing like a retail shopper — file the structural fixes against your site, and re-run the panel at day 30, 60, and 90.

A note on scope. My sister studio XALA handles AI-citation work for clinics, dental practices, and real estate brokerages. If you are one of those, I hand you off. Everything else — professional services, light manufacturing, tech, family retail — runs through me.

02 — What we build

Free tool first. Paid engagement when the answer is ugly.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work; no email gate, no upsell prompt.
  • Paid engagement: a deepened prompt set tuned to your Tustin buyer, run against ChatGPT, Claude, Perplexity, and Gemini, with answers archived and diffed.
  • A gap report — where the models cite you, where they cite a competitor instead, and where the category has a vacuum nobody owns yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel — you see what moved, in plain side-by-side English.
  • A short readout written for a non-technical owner, so the conversation with your marketing person stops being theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

An accountancy in Tustin Ranch. Twenty-five years of clients, ranked on Google, but ChatGPT names two competitors and skips them on "fractional CFO for startups near Tustin." We find the service pages list credentials but never the niche, ship Service schema per specialty, and seed two primary-source professional directories. The day-90 snapshot lands them in two of four model answers.

A light-manufacturing shop near Tustin Legacy. Precision components for local OEMs, totally invisible to Perplexity for the supplier-search queries that feed their pipeline. The free tool returns nothing. I write a capability page per process, add Service schema that names the materials and tolerances, and seed a supplier directory. By day 90 Claude and Perplexity name the shop for two of three target query shapes.

A small software firm in Old Town. A handful of engineers building internal tools for OC businesses, no AI footprint for "custom ops software near Tustin." We rewrite the home page to lead with verifiable project types and the stack, add Organization schema with named founders, and land them on an industry listing. By day 60 ChatGPT and Gemini cite the firm by name for the ops-software query.

04 — Honest scope

This is an audit and a focused remediation, not a brand overhaul. I do not promise a specific citation count and I do not run paid ads. If the site has structural issues that block AI crawlers entirely, I name them in the report and either fix the load-bearing pieces inside scope or scope a separate rebuild. The free tool tells you most of what you need before you pay a dollar — that is the point.

The studio is in San Diego. Tustin is about ninety minutes up the freeway, so the first conversation can be in person near Old Town or Tustin Ranch if that is easiest. Most of the work runs remote.

This page was generated from a structured brief and hand-edited before launch. The work itself is custom, owner-operated, never templated.

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