ORBT Labs
AI-citation audit · Santee, CA

AI-citation audit in Santee.

Find out what ChatGPT, Claude, and Perplexity say about your Santee business right now. Free as a self-serve tool, or hire me to fix the gaps and re-run the panel ninety days later.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Santee buyers ask for "near me." Make sure the AI knows that's you.

Santee is trades, family services, auto, light manufacturing, and outdoor recreation — a practical East County town where most buying decisions start with "who's close and reliable." That instinct is now routed through an AI. A homeowner near Carlton Hills asks ChatGPT "trustworthy plumber near Santee." A weekend buyer asks Perplexity "kayak or paddleboard rental near Santee Lakes." Whatever the model returns is the shortlist, and if it reaches for a business in El Cajon or San Diego because they read as closer in the model's eyes, you lost a customer who was practically in your backyard.

The audit shows you what is actually happening. I run the prompts a real local buyer would use, across every model that matters, and hand back a flat snapshot: where you get named, where the recommendation drifts to a neighboring town, and where the Santee category sits open with nobody owning it. Anchoring the models firmly on Santee and on the specific services you offer is usually the whole job — and it is fast.

A note on scope. My sister studio XALA handles AI-citation work for clinics, dental practices, and real-estate brokerages — separate playbooks, clean hand-off if that is you. Trades, family services, auto, manufacturing, and recreation across Santee run through me.

02 — What we build

Free tool first. Paid engagement when the answer is ugly.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work; no email gate, no upsell prompt.
  • Paid engagement: a deepened prompt set tuned to your Santee buyer, run against ChatGPT, Claude, Perplexity, and Gemini, with answers archived and diffed.
  • A gap report — where the models cite you, where they cite a competitor instead, and where the category has a vacuum nobody owns yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel — you see what moved, in plain side-by-side English.
  • A short readout written for a non-technical owner, so the conversation with your marketing person stops being theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A trades business near Town Center. Steady referral pipeline, losing the ChatGPT recommendation to an El Cajon competitor on "electrician near Santee." I deepen the audit, find the site never names Santee neighborhoods, ship service-area pages in readable text, and add LocalBusiness and Service schema anchored to the right city. The day-90 snapshot puts them in two of four model answers.

An outdoor-recreation operator near Santee Lakes. Strong seasonal demand, invisible to Perplexity for "paddleboard rental near Santee." The free tool returns nothing. I run a paid engagement: an activities-and-rentals page in readable text, schema for the recurring offerings, and two primary-source directory entries. By day 90 they show in Claude and Perplexity for two of three queries.

A light-manufacturing shop in Carlton Hills. Solid regional accounts, absent when a buyer asks Claude "contract manufacturing near Santee." I rewrite the site around real capacity and processes, add Service schema, and land a primary-source profile. The day-60 panel names the business directly.

04 — Honest scope

This is an audit and a focused remediation, not a brand overhaul. I do not promise a citation count and I do not run paid ads. If the site has structural problems that block AI crawlers entirely, I name them in the report and either fix the load-bearing pieces inside scope or quote a separate rebuild. The free tool tells you most of what you need before you ever pay me.

San Diego is studio headquarters, and Santee is reachable inside forty minutes through East County. I can meet in person when it helps; most of the work runs remote, but the first conversation can be wherever is easiest.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

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