ORBT Labs
AI-citation audit · Newport Beach, CA

AI-citation audit in Newport Beach.

See what ChatGPT, Claude, and Perplexity tell a Newport Beach client before they ever call you. Free as a self-serve tool, or hire me to close the gaps and prove the change ninety days out.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Newport money does its homework. Increasingly that homework is an AI.

Newport Beach buyers are wealthy, discerning, and used to vetting. They no longer start with a referral and a phone call — they start by asking an AI to do the first cut. "Best yacht broker in Newport Beach." "Top medical-aesthetics practice near Fashion Island." "Private wealth advisor near Newport Coast." Whatever ChatGPT or Claude returns is the consideration set, and a high-end practice that the model omits has effectively been filtered out before the prospect even knew you existed. At this price point, one missed citation is a five- or six-figure relationship gone.

The audit shows you precisely where you stand. I run the prompts a real high-net-worth client would use, across every model that matters, and hand back a flat snapshot: where you get named, where the model recommends a competitor on Lido or in Corona del Mar instead, and where the category sits open. In luxury services the gap is rarely about quality — it is that the best operators are often the most allergic to writing anything down, and the models can only cite what they can read.

A note on scope. My sister studio XALA handles AI-citation work for clinics, dental practices, and real-estate brokerages — those have their own playbooks, and given Newport's mix I will hand you off if you are one of them. Yachting, private wealth, luxury retail, and high-end professional services run through me.

02 — What we build

Free tool first. Paid engagement when the answer is ugly.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work; no email gate, no upsell prompt.
  • Paid engagement: a deepened prompt set tuned to your Newport Beach buyer, run against ChatGPT, Claude, Perplexity, and Gemini, with answers archived and diffed.
  • A gap report — where the models cite you, where they cite a competitor instead, and where the category has a vacuum nobody owns yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel — you see what moved, in plain side-by-side English.
  • A short readout written for a non-technical owner, so the conversation with your marketing person stops being theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A yacht brokerage near the harbor. Decades of high-value transactions, named on "Newport Beach yacht brokers" in ChatGPT but absent on "broker for a 60-foot motor yacht near Newport Beach" — the specific query a serious buyer actually types. I deepen the audit, find the listings live in a closed portal no crawler reads, ship a readable brokerage page with named vessel classes, add the right schema, and seed two primary-source listings. The day-90 snapshot lands them in two of four answers for the specific prompt.

A medical-aesthetics practice near Fashion Island. Strong reputation, invisible to Perplexity for "best non-surgical aesthetics near Newport Beach." Because aesthetics overlaps XALA's clinic playbook, I would scope the medical side to them; here the engagement is the surrounding business — a readable services page, MedicalBusiness schema, a verifiable practitioner bio. By day 90 the practice surfaces in Claude and Perplexity for two of three queries.

A private-wealth advisor on Lido Isle. Quiet, referral-only, no presence when a relocating client asks Claude "fee-only wealth advisor near Newport Beach." I rewrite the bio around named specialties and client profiles, add one indexable page per service, and land a primary-source profile the models trust. The day-60 panel quotes the advisor by name.

04 — Honest scope

This is an audit and a focused remediation, not a brand overhaul. I do not promise a citation count and I do not run paid ads. For luxury practices that overlap my sister studio's clinic and brokerage playbooks, I will scope the right parts to XALA rather than pretend it is all one job. If the site has structural issues that block AI crawlers, I name them and either fix the load-bearing pieces inside scope or quote a separate rebuild. The free tool tells you most of what you need before you pay me a dollar.

San Diego is studio headquarters; Newport Beach is about ninety minutes up the coast. I can meet in person in Orange County for the engagements that warrant it; most of the work runs remote, but the first conversation can be wherever is easiest.

This page was drafted from a structured brief and hand-reviewed before launch. The work itself is custom, owner-operated, never templated.

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