ORBT Labs
AI-citation audit · Irvine, CA

AI-citation audit in Irvine.

Pull a snapshot of what ChatGPT, Claude, and Perplexity say about your Irvine business right now. Free as a self-serve tool, or hire me to fix the gaps and prove the change ninety days later.

Start a brief Or email hello@orbtlabs.com
01 — Why this, here

Irvine runs on AI buyers who never call you first.

Irvine is a buyer-research town. The procurement lead at a Spectrum semiconductor firm asks Claude for a vendor shortlist before a single email goes out. The founder of a Quail Hill biotech startup asks ChatGPT who handles a regulatory niche before they pick up the phone. If the model does not name you, you are not on the list — and you never find out why. The audit shows you exactly that: I run the prompts a real Irvine buyer types, against every model that matters, and hand back a plain snapshot of what is being said about you and what is being said about your category without you in it.

There is a free self-serve version of the tool on this site. Type in your business and run it. Most Irvine owners try it once, see one model knows them and three do not, then write back asking how to close the gap. That is the paid engagement. I take the same audit, deepen the prompt set to fit your real buyer — a tech procurement panel reads nothing like an education or professional-services one — file the structural fixes against your site, and re-run the panel at day 30, 60, and 90.

A note on scope. My sister studio XALA handles AI-citation work for clinics, dental practices, and real estate brokerages. If you are one of those, I hand you off. Everything else here — semiconductors, B2B tech, biotech, education, professional services — runs through me.

02 — What we build

Free tool first. Paid engagement when the answer is ugly.

  • The free tool — run the audit yourself in about thirty seconds. Same model panel we use in client work; no email gate, no upsell prompt.
  • Paid engagement: a deepened prompt set tuned to your Irvine buyer, run against ChatGPT, Claude, Perplexity, and Gemini, with answers archived and diffed.
  • A gap report — where the models cite you, where they cite a competitor instead, and where the category has a vacuum nobody owns yet.
  • Schema, entity, and source-credibility fixes shipped directly to your site or handed off as a clean diff for your developer.
  • Day 30, 60, and 90 follow-up snapshots run on the same panel — you see what moved, in plain side-by-side English.
  • A short readout written for a non-technical owner, so the conversation with your marketing person stops being theater.

From Free tool, $1,500 paid engagement · 1 to 3 weeks · Owner-operated.

03 — What this looks like

Three composite scenarios from this market.

A semiconductor design house near the Spectrum. Forty engineers, a narrow specialty in low-power chip layout, and total silence from Perplexity on the vendor-shortlist queries that feed their pipeline. The free tool returns nothing. Paid engagement: a capability page per design service, schema that names the process nodes they actually work in, and a primary-source founder bio the crawlers can lift. By day 90 they surface in Claude and Perplexity for two of three target query shapes.

An Irvine professional-services firm in Woodbridge. Twenty-year accountancy, strong Google ranking, invisible when a small-business owner asks ChatGPT "who handles multi-state tax for SaaS founders near Irvine." We find their service pages describe credentials but never the niche, ship Service schema per specialty, and seed two primary-source directory listings. The day-60 panel names them on the niche prompt in two of four models.

A biotech startup off Great Park. Series-A, one indexable page, no AI footprint at all. I rewrite the home page to lead with the verifiable platform and disease area, add Organization schema with named founders, and land them on an independent industry roundup. By day 90 ChatGPT and Gemini both cite them by name for the platform query.

04 — Honest scope

This is an audit and a focused remediation, not a brand overhaul. I do not promise a specific citation count and I do not run paid ads. If the site has structural issues that block AI crawlers entirely, I name them in the report and either fix the load-bearing pieces inside scope or scope a separate rebuild. The free tool tells you most of what you need to know before you pay a dollar — that is the point.

The studio is in San Diego. Irvine is reachable in about ninety minutes, so the first conversation can happen in person around Spectrum or Quail Hill if that is easiest. Most of the work runs remote either way.

This page was generated from a structured brief and hand-edited before launch. The work itself is custom, owner-operated, never templated.

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