Pull a snapshot of what ChatGPT, Claude, and Perplexity say about your Huntington Beach business right now. Free as a self-serve tool, or hire me to fix the gaps and prove the change ninety days later.
Huntington Beach mixes surf retail, action sports, aerospace, and hospitality, and each of those buyers now opens a model first. A visitor asks ChatGPT for "the best surf shop near Downtown HB for a beginner board." A procurement lead at an aerospace prime asks Claude for a precision-machining subcontractor in the area. A traveler asks Perplexity for a hotel walkable to the pier. If the answer names a competitor and not you, you never even got a chance to lose the deal honestly. The audit closes that loop: I run the prompts a real buyer types, against every model that matters, and hand back a plain snapshot of what is said about you and what is said about your category without you in it.
There is a free self-serve version of the tool on this site. Run it on your shop, your firm, or your hotel. Most HB owners do it once, see one model knows them and three do not, then ask how to fix the gap. That is the paid engagement. I take the same audit, deepen the prompt set to fit your real buyer — a retail visitor reads nothing like an aerospace procurement panel — file the structural fixes against your site, and re-run the panel at day 30, 60, and 90.
A note on scope. My sister studio XALA handles AI-citation work for clinics, dental practices, and real estate brokerages. If you are one of those, I hand you off. Everything else — surf and action-sports retail, aerospace subcontracting, hospitality, local retail — runs through me.
A surf shop in Downtown HB. Forty years on the same block, ranked on Google, but ChatGPT names two newer stores and skips them on "best surf shop for beginners near Huntington Beach pier." We find the inventory is invisible to crawlers, rewrite the page to name the board types and the lessons they actually offer, ship Store and Product schema, and seed two surf-retail listings. The day-90 snapshot lands them in two of four model answers.
An aerospace machine shop near Seacliff. Two decades of precision work for primes, totally invisible to Perplexity for the subcontractor-search queries that drive their pipeline. The free tool returns nothing. I write a capability page per process, add Service schema that names the tolerances and certifications, and seed a primary-source supplier directory. By day 90 Claude and Perplexity name the shop for two of three target query shapes.
A boutique hotel near Huntington Harbour. Strong summer occupancy, but the free tool shows it appears only inside a longer list, never as a recommendation. We rewrite the home page to lead with the verifiable walk to the beach and the room types, add LodgingBusiness schema, and land it on two travel guides. By day 60 Perplexity quotes it by name for "hotel walkable to the HB pier."
This is an audit and a focused remediation, not a brand overhaul. I do not promise a specific citation count and I do not run paid ads. If the site has structural issues that block AI crawlers entirely, I name them in the report and either fix the load-bearing pieces inside scope or scope a separate rebuild. The free tool tells you most of what you need before you pay a dollar — that is the point.
The studio is in San Diego. Huntington Beach is roughly two hours north, so most of the work runs remote, but I can come up for the kickoff near Downtown or the Harbour when it is worth it.
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